Property managers deal with thousands of tasks every day, from customer service to records and operations. Juggling all these tasks at once can hamper productivity, but there are multiple ways to make everyday work more efficient. We've talked about how to automate Airbnb cleaning before, but here are other 5 areas in property management that should be automated.
1. Scheduling and Guest Reservations
Keeping track of all appointments with vendors and guest reservations can be time-consuming. There are often emails and text messages back and forth, plus the challenge to organize a weekly schedule so nothing overlaps.
Some simple workflow automation can assist with organizing the meeting schedules, and a PMS tool will take care of combining guest reservations from all booking channels (such as Airbnb, VRBO, Booking.com, etc.) into one place.
Nothing will ever overlap again.
2. Payment Processing
A whole part of property management involves payment processing. If you already use a PMS, that helps with what concerns the guests’ payment, but you might still struggle with managing vendor payment.
Having a bird's eye view of all everything that’s due, paid and that needs attention is necessary for a successful business, and software can help with that. No spreadsheets, no calculators, no phone calls to vendors. Everything is in one place.
Nowadays, automations are getting more innovative and sophisticated. You've even reached a point where you can use automation to communicate with your customers, vendors, and maintenance team. With just a few clicks, you can send emails, notifications, and requests to anyone.
You can implement a ticket system for maintenance requests, reminders, and cleaning jobs, for example. Some software tools even offer shared inboxes per jobs or units, so you and your team can communicate in the same place and not lose track of any information.
4. Sales and Marketing
You can automate many aspects of sales and marketing using software solutions. This reduces the time and cost of attracting and converting leads.
For example, your website can use the software to attract potential customers. Your visitors can subscribe to your company updates or offers with call-to-action banners. The software can automatically send emails or SMS messages for anything that might catch your interest.
There are numerous options for sales and marketing automation software. However, consider choosing one that is involved in property management.
5. Data and Analytics
Leveraging data and analytics can help improve your property management processes. But the actual process of collecting, analyzing, and summarizing them can be time-consuming. For this reason, many property managers tend to overlook this task or do it without it altogether. If that's the case, you're missing out on valuable information that can help your business grow.
Fortunately, most of today's software solutions offer data and analytics tools. These automatically collect data from all aspects of your processes. You can get information such as your website traffic, competitors' prices/performance, the results of your marketing campaigns, and much more. Additionally, these software programs can analyze and present this data in more digestible formats, allowing you to get all the information you need at a glance.